Netflix Subscription Plan Launched At Rs 199 Per Month For Mobile
Netflix launched its subscription plan only for mobile in India at Rs 199 inr per month, amid it has tough competition from youtube, hulu, Amazon Prime and Hotstar.
From last few months Netflix India, was testing its mobile-only app, has also revised all 3 existing subscription plans.
In India Netflix has more users on mobile than any other country.
Company is testing mobile only plans in few other countries also but for now this offer is only for India, Arora said. In India, Netflix India has partners like Hathway, Bharti Airtel Ltd. and ACT Fibernet to take its services to customers.
The company believes that growth is India is like a marathon and Netflix is witnessing steady progress in the market. With all new Netflix mobile plan, the American company hopes expand its business in a market where Pay TV average revenue per user is below $5.
Netflix has more than 149 million paid memberships in over 190 countries. The company wont disclose country-specific subscriber numbers.
In Us Netflix, growth is not that good so it is betting on markets like India to drive growth.
OTT platform in India is seeing massive growth and one of the major reasons is that data plans are becoming more affordable and India has the cheapest Data rates globally.
Netflix comes in premium content streaming space, it also competes with Amazon Prime Video, Hotstar and even YouTube, and a huge number of people watch content on smartphones
On the same hand Amazon Prime Video, Hotstar and Zee5 give there subscription plans at 999 INR per year.
ALTBalaji and even platforms like Hoichoi are expanding their movie or shows library with their own original shows like Netflix movies. so that they can rule Indian market.
Netflix’s global paid membership grew by 2.7 million in the second quarter, less than the 5.5 million in the year-ago period and its own forecast of 5 million for the June quarter
With mobile only plan Netflix is targeting people who like watching movies on the go and even for people who cant choose non mobile plan. The company belives that will help the streaming service reach more and more consumers in the country, in turn, expand Netflix’s business in India.
